📅 2012 – The Beginning of Daily Fantasy Sports
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🏁 Foundation of DraftKings
Event Date Details Launch of DraftKings April 2012 DraftKings was founded by Jason Robins, Matthew Kalish, and Paul Liberman in Boston, Massachusetts, as a daily fantasy sports platform. -
🚀 Initial Funding
Event Date Details Series A Funding 2013 DraftKings raised $1.4 million from investors to expand their platform and services.
📅 2014 – Gaining Popularity
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🏆 Major Sponsorship Deals
Event Date Details Sponsorship with the NFL 2014 DraftKings signed a multi-year sponsorship deal with the NFL, significantly increasing its visibility. -
📈 Growth in User Base
Event Date Details Milestone Reach October 2014 DraftKings surpassed 1 million users, marking a significant milestone in their growth.
📅 2017 – Expansion into Sports Betting
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🏛️ Regulatory Changes
Event Date Details Supreme Court Ruling May 2018 The US Supreme Court decision to strike down PASPA opened the door for legal sports betting. -
💼 Launch of DraftKings Sportsbook
Event Date Details First Sports Betting Platform August 2018 DraftKings launched its sports betting platform, transitioning from fantasy sports to sports wagering.
📅 2020 – Diversification into Online Casino Gaming
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🎲 Launch of DraftKings Casino
Event Date Details Casino Platform Launch March 2020 DraftKings introduced its online casino platform, providing users with games like blackjack and roulette. -
🧬 Integration of Live Dealer Games
Event Date Details Live Casino Launch October 2020 DraftKings expanded its casino offerings by introducing live dealer games for a more immersive experience.
📅 2021 and Beyond – Continued Growth
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🏅 Major Partnerships & Expansions
Event Date Details Partnerships with Casinos 2021 DraftKings entered partnerships with various land-based casinos to enhance its online offerings. -
🌍 Exploring International Markets
Event Date Details International Launch 2022 Expansion into international markets, tapping into new user bases and revenue streams.